“Perhaps the most revolutionary change that Twitter search is offering, compared to traditional search, is that each “result” you find has a person attached to it.”

– Danny Sullivan

“Customer service is a critical success metric.”

– Jade Bailey, Wynn Resorts

“Real-time feedback in the form of tweets, clicks, searches and more makes it easier to gather the data we need, but it does not necessarily help us act on it.”

– Steve Rubel, Edelman Digital

“Real time is the new primetime.”

– Queen Rania of Jordan

“New mobile services, some social, are arming consumers with essential real-time information and changing our behaviors and expectations.”

– Steve Rubel, Edelman Digital

“50% of all consumer conversations about brands refer to a company’s marketing activities.”

– Keller Fay Research

“Every business today must try to catch up to consumers by becoming one that loves living in real time.”

– Steve Rubel, Edelman Digital

“Situational awareness is the practice of being aware of what is happening around you to understand how information, events, and your own actions will impact your goals and objectives.”

– Wikipedia

“Do what you do best and link to the rest. ”

– Jeff Jarvis

“Organizations also need to stay one step ahead of customers by leveraging face-to-face technologies before others do.”

– Steve Rubel, Edelman Digital

“Less than 10% of word of mouth conversations happen online.”

– Keller Fay Research

“"(To succeed…companies) must allow (their) work force to unlock and share their company and subject-matter expertise."”

– Steve Rubel, Edelman Digital

“Companies should...built an unpaid army of advocates - get your customers to do the work for you.”

– Jeremiah Owyang, Altimeter Group

“The average American consumer mentions specific brand names 60 times per week in conversations.”

– John Moore, TalkTrack

“More data were generated by individuals in 2009 than in the entire history of mankind. ”

– Andreas Weigland, Amazon.com

“People's influence on each other rivals online advertising.”

– Josh Bernoff, Forrester